integrated

in·te·grate
Pronunciation: 'in-t&-"grAt
Function: verb
Inflected Form(s): -grat·ed; -grat·ing
Etymology: Latin integratus, past participle of integrare, from integr-, integer
transitive senses
1: to form, coordinate, or blend into a functioning or unified whole : UNITE
2 a: to unite with something else b: to incorporate into a larger unit

We integrate media so that they work together both strategically and tactically. Integrated media creates a synergy where the whole is more powerful than sum of the parts. A consistent, unified message utilizing both traditional and new media marketing and communication tools is a technique that can maximize the potential for success.